How to Write a Campaign Speech

January 7, 2013

When someone makes the decision to become a politician, one thing they may be dreading is writing their first campaign speech. Campaign speech writing and giving is an art, and one that not many people excel at. It is also very intimidating. Whether you are getting ready to write your first campaign speech or you have done this hundreds of times, the below tips may be helpful.

A campaign speech should be written with careful attention to detail, then be well revised and practiced numerous times before being delivered. Speeches are meant for people to hear, not see. What may be considered as acceptable grammatical language may be replaced by a language that is expected by those listening. Of critical significance are body language, regulation of the voice, and the rhythm of vocals.

The speech, just like an essay, must have a proper outline with a clear introduction, body and conclusion. A thoughtful outline will be a helpful guide in delivering your point of communication in a consistent and empathic style. The first step is to develop your theme. Provide a clear description of yourself and issues of concern in not more than 20 words. This must serve as the reference position for all future communication with the targeted voters.

A campaign speech must commence with a strong explanation of your theme. The audience must be informed upfront of the key issues you intent to address, it could be about social change, economic growth or community development. The introduction must capture the attention of the audience. To this end, you may opt to start the speech with a personal short story, a famous quote, a relevant joke or any other story that is reflective of the issues you intend to discuss.

The introduction of the speech should end with a concise preview of the main points contained in the speech. This simply involves a conversational listing of the main points you want to discuss for the audience. Essentially this is to assist the audience understand the structure of your speech and enhance your consistency in its delivery.

The body of the speech must be written in a way that provides sufficient support and clarification of the thesis. The body must have a comprehensive exemplification of the facts that are of concern to the audience. A good speech goes all the way in defining a candidate and shaping the voters understanding of the candidate’s personality.

Writing for listeners is quite distinct from writing for readers. It is therefore important to simplify your words, sentences and phrases as much as possible, and to read the speech aloud several times to get a better feel of how it would sound before an audience. This should be in consideration of the fact that the audience will not have the opportunity to read it and in the context in which you said it.

A careful consideration of the audience is critical in ensuring effective delivery of the message. One must consider whether the audience is predominantly male or female, or a mix. Of fundamental consideration is the average age of the audience, racial diversity, geographical location and their predominant religious orientation.

The audience certainly uses the language of the speaker to gauge their personality. One must therefore remember to use language that is befitting to the audience. Large words that are not purposeful are to be avoided. It is important to talk to voters with keen empathy, as a friend and at their level.

The conclusion to the campaign speech is of critical significance to the audience. It should provide significant issues for the audience to reflect and ponder upon. This is the final opportunity to create a lasting impression; the conclusion must send a very strong message in summary of the critical issues in the speech.

Category: Speaking

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